You know that partner programs have content marketing at their core, as it’s a key part of motivating and engaging your affiliates and influencers. That’s why it’s key to have quality copy, graphics, video, and other creative elements at your fingertips, ready to put into action.
This is where marketing resources come in. Of course, you’ll want to tailor and tweak the content you put out in the world to connect with your partners – after all, you know them best. But, by using GrowthHero’s resources as your influencer or affiliate partner management starting point, it’s so easy to create that content because you’re saving time and effort on branding, standard messaging and other common elements of your assets. You don’t need to reinvent the wheel and start from scratch every time you want to create and send out new content.
Your partners will see better performance, conversions and brand awareness with our professional, cohesive and well-designed resources they can incorporate into blogs, social media and other channels.
But how do they use these resources? Read on to find out.
As you work on your partner program with GrowthHero, you’ll need images, graphics, and messaging prepared for your affiliates or influencers to utilize for their promotions.
Doing this makes it so much easier for your influencers or affiliates to promote your brand – all they have to do is share the content and spread the word. Having a central location for these assets (your site) also gives you more control over your branding and the peace of mind that what’s being shared is consistent, reliable and true.
Having marketing resources prepared for your partners also means they can:
Next up, learn how to easily craft your very own marketing assets for affiliates or influencers to promote your brand.
GrowthHero helps you create images, graphics, messaging, social media posts and much more for your affiliates & influencers to easily reuse and promote your brand on their platform.
To make your own marketing assets for your partners to use:
You can choose from several options, like social media posts, banners, text messages and more, under these two categories:
For example, if you want to create a Facebook Post resource:
Optional: by checking the Primary option, you’ll display the resource on your partner’s dashboard. Keep in mind, you can only choose one post per resource type as primary.
Affiliate marketers and influencers use content marketing to engage viewers and hold their interest through high-quality copy, graphics, video, and other creative assets. GrowthHero provides these resources as a starting point to create content for your partner’s blogs, social media and other channels. With affiliate and influencer assets, they’ll get improved performance, conversions and brand awareness over time.
With marketing assets, your partners can promote your brand easily since they just share information and spark conversation. When you use your site as a single source point for these assets, you gain more control over your branding and can relax knowing that what’s being shared is true, consistent and well-designed.
You can create social media posts (e.g. for Facebook and Twitter), banners, text messages and other assets through GrowthHero’s marketing resources.
Log in to GrowthHero and head to Marketing Resources. Select New Source on the bottom right side to create a new resource from many options under “Name” or “Type”, including social media posts.